Innovation and creativity infuse vitality into work. Hiring managers and executive Search firms find hunting for creative and imaginative talent even trickier than otherwise. The creative fields of art, design, print and electronic media require highly creative talent. The market for creative talent is differentiated from the rest of the talent market and often echoes the “Winner takes it all theory”. The successful are super rich and the rest flounder. Think bestselling authors, movie stars, theater artists, advertising Moghuls and top sports persons; they have it all. The aspiring candidates have it tough in all these fields. Rewards are concentrated in the hands of a chosen few. Superstars like David Beckham and Cristiano Ronaldo earn record high weekly money compared to their teammates. A tennis legend like Steffi Graf earned more than $ 1.6 million for 1992 tournaments and several times that amount for endorsements and exhibitions. The high rewards emerge because a lot of buyers are willing to pay huge amounts for one single performer.
The reasons for such winner ruled markets can be understood through the demand and supply forces that shape such a talent market. One factor that shapes such forces in a creative market is that the performance of the best creative talent can be reproduced at a low cost. Media such as books, films etc. can be reproduced at a very low cost. Early hits or winners are often catapulted to further success. Another factor is that people have a taste for winners and prominent names and are lured by it. Managers who have to hunt for creative talent for advertising, media and sports are under pressure to hire the biggest names and thus the market is skewed in the favour of top performers. Buyers are perfectly content to recognise and deal with a few top-notch performers in the fields of films, television, books, music and the like. Apart from the top global executive search firms some firms such as Lemen search, Grace Blue and AEM International search talent exclusively for the creative industries such as media, design and entertainment. These specialized executive search organisations provide human talent for theaters, Opera houses and international festivals such as Manchester international and the Royal philharmonic Orchestra apart from royal galleries and museums. Naturally for such creative professions search consultants use a variety of selection tools inbuilt into a process to sieve the finest and best candidates. Some of the best creative companies come from the family business profession such as Walt Disney entertainment and World Wrestling Entertainment INC. Finally the rich get richer when it comes to creative fields!
Cornerstone India | Top Executive Search Firms India 